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Facebook Surpasses Google as top Referrer for Digital Publishers
#1
FRIDAY,21 AUGUST 2015 The Domains
According to the news from Domain Forum of China on August 21th,Facebook has now surpassed Google when it comes to referrer traffic, a recent report from Parse.ly revealed data showing that Facebook has become number one when it comes to referring traffic to websites. I can say that does not hold true for TheDomains.com, this relates more to the largest online publishers.

SocialMediaTimes.com reports:

Until recently Google has been the top traffic referrer online. But according to data from Parse.ly, which provides web analytics for digital publishers that include the likes of Mashable, Telegraph Media Group, and Business Insider, Facebook recently surpassed Google as the top referrer for major publishers.

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Parse.ly CTO Andrew Montalenti told SocialTimes.com:

I believe the reason Facebook did this is because they realized that a lot of the interesting conversations happening around the web were happening around major news, media and information, but the user-generated content was not enough to sustain the interest of Facebook’s users population.
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