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Godaddy Ends Sponsorship Deal With Danica Patrick No. 10 Team After 2015 Season

According to the news from Domain Forum of China on April 30th,GoDaddy will no longer sponsor Danica Patrick, No. 10 team following the 2015 season, however she will remain a Godaddy spokeswoman.

But after the 2015 season we won’t be seeing Danica in the Godaddy Green car

SBNation reports:

“The move comes as Patrick is in the final season of her contract with SHR, though both sides have openly said they would like to sign an extension. In recent years GoDaddy, an Internet domain registrar and web hosting company, has shifted its marketing initiatives away from Patrick and more towards small businesses and companies with a global reach.”

Phil Bienert, GoDaddy Chief Marketing Officer is quoted as saying:

“We love Danica and all she does to empower and inspire people, especially women, which is why we are working to keep her in the GoDaddy family, we have the utmost respect for Stewart-Haas Racing, and they’ve been phenomenal partners. In fact, NASCAR has been a tremendous domestic platform to help us achieve an 81 percent aided brand awareness domestically, but at this stage, we need a range of marketing assets that reach a more globally-diverse set of customers. The fact Danica is having a record-setting season makes it tough to leave this motorsports sponsorship, without a doubt.”

Danica Patrick is quoted as saying

“GoDaddy has been an incredible partner for a very long time and our brands have really grown up together, it’s pretty cool, from a marketing perspective, that we helped GoDaddy build such strong brand awareness here in the U.S. I’m excited to work with GoDaddy on a personal level moving forward, but will miss having their bright green color on my racecar next year. At the same time, this is a new opportunity for a brand to pair with me and Stewart-Haas Racing and achieve the kind of growth we experienced with GoDaddy.”

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