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Do Domain Extensions Matter ? One study says if it is .Com, You Betcha

According to the news from Domain Forum of China on April 7th,Website Magazine asked the question: “Do Domain Extensions Matter ?”

They went on to cite a recent study from Interbrand that stated 94 percent of consumers correctly recalled .COM while only 7 percent correctly recalled a new domain extension.

From the article:

In addition to memorability, Interbrand’s study sheds light on clickability. In fact, the data shows that 61 percent of consumers who were shown a search results page displaying similar Web addresses with different extensions still clicked on the .COM extension – even when new domain extensions were displayed first. Moreover, 62 percent of respondents who were previously recommended and shown a new domain extension Web address still clicked on the .COM version.

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