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$20M A Year AdEase Changes Its Domain To a .Agency But Credits Google Not Donuts
#1
THURSDAY,8 January 2015 THE DOMAINS

According to the news from Domain Forum of China on January 8th, Mediapost.com just published a story tonight about San Diego-based ad shop, AdEase which they say has grown into a company with 35 employees and $20 million-plus in annualized billings.

According to the story it is remaking itself as a cause-focused agency. As part of the makeover it is changing its name to Civilian.

Also as part of the redo, the agency is adopting a .agency domain name.

“Google added .agency as a Generic Top Level Domain name option about six months ago. “

“The agency believes that it is the first, or at least one of the first ad shops to utilize the new domain category.”

“The shop’s cause-focused endeavors have increased over a period of years. Agency founder and CEO Stacey Nelson Smith calls the makeover effort “a case of brand identification catching up to agency identity.”

The domain name Civilian.Agency is the domain of the rebranded site.

Of course Donuts not Google is company that operates the .agency registry.

The domain is registered under privacy at Godaddy and looks to have been registered on October 25th of this year.

As for as being one the first “ad shops to utilize the new domain category” I don’t know about that but there are over 16,000 .agency domain names registered according to ntldstats.com, making it the 38th most registered new gTLD.
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