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AsiaOne: “Major firms to use names as website domain suffixes”

According to the news from Domain Forum of China on January 8th, wrote an article today that talked about brands in Asia that will be adopting their own brand extension and using it over .com or say

One company mentioned in the article was Dai Nippon Printing Co, the company is publicly traded in Japan. The company said that the new domain has been attractive for regular consumers, but, still uses its previous domain at

Of course that makes sense for any company that switches to a new gtld, but for me the confusion was what to use for the .DNP website ? When I read the article it says “it has been attractive” so I figured it was in use. So I tried,,, and a bunch of others. Then I Googled and found some sites, it looks like is the preferred address to get started.

I would have never guessed, this is why I believe there has to be some universal start point for dot brand domains. I think http://www.brand makes the most sense as a starting point, the average user is familiar with that naming scheme.

From the article:

Late last year, the Internet Corporation for Assigned Names and Numbers (ICANN), a private organisation that manages domain names, allowed a series of companies to use company names and brand names as top-level domains.

In the wake of the decisions, Hitachi Ltd. plans to use “.hitachi” with its top-level domain in addition to the current domain name with “” Canon Inc. will also use its domain name “” as well as “.canon” as a new top-level domain.

Among Japanese companies, about 50, including Toyota Motor Corp., Nissan Motor Co., Sony Corp. and NTT Corp. are scheduled to adopt new domain names.

Among Japanese companies, Dai Nippon Printing Co. received permission to use its brand name as its top-level domain – “.dnp” – which it began using in June 2014.

The company said the new domain name has been attractive for ordinary consumers. To avoid confusion among Internet users, the company uses its previous top-level domain – “” simultaneously.

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